Media Contact

Ally LaBriola, Media Relations

Email: [email protected]

Phone: 631-867-2893.

Join our Media Club for monthly invites to cool events around the city.

We aim to answer every call, but if we miss yours we will respond ASAP。

Museum Hack Logos

About Our Tours & Locations

Museum Hack leads renegade tours at the world’s best museums. Our tours include the untold stories of the art and artists, juicy gossip about the museum, and activities in the galleries like “Buy, Burn, Steal” where guests choose their favorite (and least favorite) pieces, or “Yearbook Tags” where guests have to match a title like “Best Hair” or “Least Likely to do X” in the portrait gallery. We also do fun photos with the art, and occasionally wine. Every tour is unique and customized on the fly to include the pieces our guides are really passionate about, not necessarily the most famous or most expensive pieces. The overall theme is to make tours fun and engaging, and help overcome Museum Fatigue -- a real problem where visitors get tired and bored when they visit museums.

We offer public tours at six major museums in the US, including the Metropolitan Museum of Art in NYC, the American Museum of Natural History in NYC, the National Gallery of Art in DC, and the de Young Fine Arts Museums of San Francisco in SF, the Getty Center in Los Angeles, and the Art Institute of Chicago。 We also have specialized tours including VIP Nights, Bachelorette Parties, Marriage Proposals and Team Building Tours。

Facilitating team building activities is a large part of our business. We host teams for excursions through the museum that offer the same, fun and fast-paced approach as our public tours, but optimized for bringing a team closer together and fostering a great company culture. Some companies do a scavenger hunt where their team works together to follow clues in the museum. Our team building clients include Google, Facebook, Spotify, Etsy, KPMG, Lego, Adobe, ESPN, and the New Yorker -- but you don’t have to be a big company to invest in team building, our minimum group size is two guests.

Our History & Founder

Nick Gray founded Museum Hack in 2013 to solve Museum Apathy. Nick lives in NYC, and like many locals thought of the Metropolitan Museum of Art as just another tourist place — somewhere you take your friends and family when they visit the city. Then a friend invited him on a “museum date”, where she showed him the art pieces she was passionate about. That passion was contagious! Nick went back to the museum dozens of times, iPad in hand, doing a deep dive into the pieces he found most interesting. Then he started inviting friends to come tour with him, which was pretty informal and essentially a focus on the Un-Highlights, i.e., art that isn’t necessarily the most famous or most expensive, but instead the pieces that have really cool backstories. When a popular blog wrote about the “friend tours”, over 1000 people joined a wait list for the tours. That’s when Museum Hack became a business, with the early hires, charging for tours, etc. While most museum tours focus on facts, and showing off the most famous pieces, Museum Hack tours are different because we tell stories about the art and artists, do fun activities in the galleries, take selfies with the art, and generally have a great time!

As of September 2018, there are more than 50 people working for Museum Hack, spread across the country from NYC to Chicago to Phoenix to San Francisco.

Images For Your Story

Download a set of high res images: HighRes.zip

Museum Hack in the Press

2020

  • Zenefits: - March 22, 2020
  • METRO UK: - March 16, 2020
  • The Ladders: - March 6, 2020
  • Nextdoor: - March 2, 2020
  • New York Times: - February 29, 2020
  • Reader's Digest: - February 22, 2020
  • Wake Forest Center for Entrepreneurship : - February 11, 2020
  • The Boston Globe: - January 27, 2020
  • Elite Daily: - January 22, 2020

2019

  • Daily Mom: - December 11, 2019
  • Reader's Digest: - December 10, 2019
  • National Geographic Traveler: - December 1, 2019
  • New York Times : - November 11, 2019
  • Justworks: - November 8, 2019
  • Chicago Sun Times : - October 30, 2019
  • SUCCESS Magazine : - October 29, 2019
  • Crains New York : - October 28, 2019
  • Attractions Management : - October 24, 2019
  • LA Times : - October 10, 2019
  • American Express : - October 8, 2019
  • Business Insider : - October 7, 2019
  • City Guide NY : - September 5, 2019
  • Dreamhost : - August 30, 2019
  • Daily Hive : - August 28, 2019
  • Forbes : - August 8, 2019
  • Apartment Therapy : - August 5, 2019
  • Crowne Plaza Blog : - August 2, 2019
  • IL Heritage Association : - July 30, 2019
  • 6SqFt : - July 24, 2019
  • The Ladders: - July 7, 2019
  • Chicago Food Planet: - June 22, 2019
  • US News & World Report: - June 7, 2019
  • Parade: - April 5, 2019
  • Thrillist: - April 8, 2019
  • Den of Geek: - April 2, 2019
  • Life Hacker: - March 25, 2019
  • PureWOW: - March 15, 2019
  • Choose Chicago: - February 21, 2019
  • Business2Community: - February 13, 2019
  • Business Jet Traveler Magazine: - February 2019
  • Live Science: - January 7, 2019
  • USA Today: - January 4, 2019

2018

  • California Now: - October 8, 2018
  • WBEZ 91.5 Chicago: - October 4, 2018
  • Hack the Entrepreneur : - 2018
  • Inc.com: - September 24, 2018
  • Metro: - August 31, 2018
  • EventBrite: - August 30, 2018
  • Syfy.com: - August 24, 2018
  • The New York Times: - July 20, 2018
  • Chicago Sun-Times: - July 7, 2018
  • Blooloop: - June 28, 2018
  • Southwest Airlines Magazine: - April 2018
  • The Washington Post: - April 20, 2018
  • Bloomberg: - April 13, 2018
  • The Urban Scoop: - April 2018
  • What Should We Do?: - March 12, 2018
  • Mugglenet: - March 12, 2018
  • New York Post: - March 9, 2018
  • Bitches Who Brunch: - March 7, 2018
  • CNN: - January 4, 2018

2017

  • Thrillist: - August 11, 2017
  • CNBC: - July 26, 2017
  • Metro: - June 26, 2017
  • Pasadena Star News: - May 22, 2017
  • WTTW Chicago Tonight: - May 18, 2017
  • Metro New York: - May 9, 2017
  • City Guide Magazine: - May 4, 2017
  • The State Press: - April 3, 2017
  • The Huffington Post: - March 23, 2017
  • The Penny Hoarder: - March 6, 2017
  • Mixergy: - February 24, 2017
  • Hartford Courant: - February 1, 2017
  • Travel + Leisure: - January 24, 2017
  • The Chicago Tribune: - January 18, 2017
  • Laughing Squid: - January 10, 2017

2016

  • The New York Times: - December 24, 2016
  • Business2Community: - October 10, 2016
  • SF Weekly: - October 5, 2016
  • Travel Weekly: - September 12, 2016
  • Forbes: - August 11, 2016
  • Blooloop: - July 26, 2016
  • The Huffington Post: - July 26, 2016
  • amNY: - July 18, 2016
  • Gothamist: - July 17, 2016
  • Bloomberg: - July 14, 2016
  • Fodor's Travel: - July 11, 2016
  • Richmond District Blog: - June 29, 2016
  • Preservation Technology Podcast: - April 5, 2016
  • Museum Magazine: - March/April 2016
  • Attractions Management: - March 9, 2016
  • Metro New York: - January 29, 2016
  • Bond Street: - January 2016

2015

  • The Washington Post: - December 9, 2015
  • Skift Global Forum: - October 16, 2015
  • Washingtonian: - September 29, 2015
  • HuffPost Arts & Culture: - September 8, 2015
  • The Wall Street Journal: - September 4, 2015
  • Skift Global Forum: - July 21, 2015
  • The Hill is Home: - June 10, 2015
  • Laughing Squid: - May 26, 2015
  • NYU Local: - April 10, 2015

2014

  • Museum 2.0: - December 23, 2014
  • Quartz: - October 24, 2014
  • Touring Exhibitions Magazine: - September 2014
  • The New York Post: - August 24, 2014
  • PBS: - August 16, 2014
  • Skift Global Forum: - August 15, 2014
  • The Wall Street Journal: - July 18, 2014
  • Newsweek: - May 8, 2014
  • Forbes: - April 26, 2014
  • Wake Forest Magazine: - January 24, 2014

2013

  • The Wall Street Journal: - August 28, 2013
  • Lifehacker: - August 28, 2013
  • Everything Bobbi (Bobbi Brown's Blog): - August 28, 2013
  • Kottke: - July 30, 2013
  • Time Out New York: - July 29, 2013
  • Laughing Squid: - July 29, 2013
  • Daily Candy: - March 6, 2013
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